A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it won't be shared with other people's websites or apps as it happens with a shared hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is required if you have an online store and you need to accept online payments or in the event that you have a login form and you'd like the info that users submit to be encrypted. A dedicated IP address may also be used for other programs, like a VoIP server, for example. Moreover, it will give more credibility and security to your Internet sites, considering the fact that a network flood to a shared IP won't have any effect on your dedicated IP. If you host your Internet sites with our company and you have your own web server, you'll be able to get one or numerous dedicated IP addresses with simply a couple of clicks and to use them in the event that you cannot use the IP that comes with the hosting server.